Who actually uses these products,
and what made them stay.

The Zoom Event Producer

An event coordinator, marketing ops person, or executive assistant who runs 5–20 Zoom events per month for audiences of 50–2,000 people. They're not a video producer by training but they've become one by necessity. They know how to spotlight a speaker, manage breakout rooms, and recover from someone sharing the wrong screen — all while monitoring chat for questions. They have a pre-event checklist that's 30 items long because they learned the hard way.

“It happened mid-workflow — it's 5 minutes before a 500-person webinar.”