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The Craft Docs Intentional Writer

#craft#writing#documents#notes#apple#pkm#structured-writing

Aha Moment

“What was the moment this product clicked?” —

Identity

A product manager, writer, consultant, or knowledge worker who uses Craft as their primary document and note environment because it is the only tool that takes both writing and structure seriously at the same time. They're on Apple devices — Mac and iPhone, usually iPad. They've tried Notion (too database-y), Bear (too simple), Obsidian (too much tinkering), and Apple Notes (not embarrassed about this, just limited). Craft is what they settled on. The fact that it looks good is not superficial to them — environment affects their thinking.

Intention

What are they trying to do? —

Outcome

What do they produce? —

Goals

→Write in an environment that reduces friction and increases focus
→Structure notes and documents in a way that's useful six months after writing them
→Share documents externally in a format that reflects their standard

Frustrations

—Web clipper and import features that don't match the polish of the core writing experience
—Collaboration that works but isn't quite the level of Google Docs for multi-person editing
—Linking between documents that's available but requires enough effort that they don't use it as much as they should
—The occasional moment where a feature they want exists in Notion and not in Craft

Worldview

The writing environment is part of the thinking — a beautiful editor produces better work
Notes that can't be found later are not notes, they're noise
Documents should be designed, not just written

Scenario

They're preparing a strategy document for a quarterly review. It will be shared with six people, three of whom don't use Craft. They're writing in a Craft document: headers, nested blocks, embedded tables, a callout for the key recommendation. They'll share it as a Craft page link. They know two of the recipients will view it on their phone. They've checked the mobile view. It looks right. They're finishing the third section and they have 45 minutes before the meeting.

Context

Uses Craft on Mac as primary, iPhone for capture and quick review, iPad for longer sessions. Has a Craft workspace with 3–5 top-level spaces: Work, Personal, Reading Notes, Projects. Uses backlinks occasionally — knows they should use them more. Publishes documents externally as Craft share links or PDFs. Has connected Craft to Notion or Readwise for specific workflows. Uses Daily Notes feature. Pays for Craft's premium plan. Has converted two colleagues to Craft. Is mild-to-moderately evangelical about it.

Impact

→Collaboration that reaches Google Docs-level real-time editing removes the "I'll
→share it as a link" workaround for documents that need multiple active editors
→Document linking and backlink graph that's as easy as Obsidian but as beautiful as
→Craft's existing components closes the PKM gap without changing Craft's identity
→Web clipper that preserves document structure and formatting removes the quality
→gap between Craft-native content and imported content
→Enterprise workspace features that enable team knowledge management at Notion's
→structural scale without Notion's visual complexity

Composability Notes

Pairs with `notion-primary-user` to map the Craft-for-writing vs. Notion-for-systems document tool philosophy. Contrast with `obsidian-primary-user` for the polished-writing-environment vs. graph-linked-knowledge-base distinction. Use with `substack-primary-user` for writers who draft in Craft and publish elsewhere.