“What was the moment this product clicked?” —
A sales rep, account executive, or operations manager who sends 5–30 contracts per month for electronic signature. DocuSign is not their job — it's the thing they do at the end of their job. They want contracts signed as fast as possible because a signed contract is a closed deal or a cleared obligation. They did not design the templates they use. They sometimes modify them in ways that create problems they don't discover until someone calls.
What are they trying to do? —
What do they produce? —
An enterprise deal is ready to close. Three signers are required — the customer's legal team, their CFO, and their IT lead. The CFO is traveling. The legal team has a redline that the sales rep's lawyer approved but hasn't been incorporated into the DocuSign envelope yet. The contract needs to be signed by end of quarter, which is four days away. The rep is setting up the envelope now and is about to send a version that does not have the approved redline.
Sends 10–25 envelopes per month. Uses DocuSign through their company account — templates set up by legal or an admin. Has a small set of templates they use repeatedly. Occasionally creates envelopes from scratch for custom deals. Monitors signing status in the DocuSign dashboard. Sends manual reminder emails to signers when they're overdue — because the automatic reminders don't feel personal enough. Has voided and resent an envelope at least once. Has signed a contract in the wrong order and had to start over.
Pairs with `startup-lawyer` for the contract negotiation and redline workflow upstream of signing. Contrast with `compliance-officer` for the regulatory documentation and audit trail use case. Use with `salesforce-primary-user` for the full deal-to-signature CRM integration workflow.