“What was the moment this product clicked?” —
A mid-to-senior product designer at a tech company with 3–8 years of experience. Figma is where they spend most of their working day — from rough explorations to polished specs. They work across a shared team library and collaborate with PMs in comments and engineers in dev mode. They are fast, opinionated about component architecture, and quietly frustrated by how the tools around Figma still slow everything down.
What are they trying to do? —
What do they produce? —
They're two days from a design review for a new feature. The file has 12 frames, 4 component variants, and 23 comments — 8 of which are from a PM who reviewed last week's version, not this one. Engineering wants the spec for a parallel component tomorrow. They have two hours before their next meeting. They are making choices about what counts as "done" right now.
Works in a team of 2–5 designers. Uses a shared component library maintained by a design systems designer (if they're lucky) or themselves (if they're not). Has a file naming convention they follow that nobody else does. Spends 20% of their time in meetings that involve their designs. Does usability testing irregularly. Uses Figma plugins — Unsplash, Stark, Content Reel — as standard operating procedure. Has opinions about auto-layout that they learned through pain.
Pairs with `frontend-engineer` for handoff workflow mapping. Contrast with `design-systems-engineer` to surface the gap between component design and implementation. Use with `product-manager` to map the design review and feedback loop.