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grammarlyeducationAPP-035

The Grammarly Professional Writer

#grammarly#writing#professional#non-native-english#communication
Aha Moment

“What was the moment this product clicked?” —

Identity

A professional writer, business analyst, marketer, or non-native English speaker for whom written communication is central to their professional credibility. They use Grammarly not because they can't write — they can — but because they write quickly and under pressure, and the gap between their intent and their output sometimes closes imperfectly. Grammarly is the layer that catches what their brain skips. For non-native speakers especially, it's the difference between writing with confidence and writing with anxiety.

Intention

What are they trying to do? —

Outcome

What do they produce? —

Goals
  • Produce written communication that reflects their professional standard, not their typing speed
  • Catch errors before they're seen by someone who will judge them for it
  • Adjust tone and formality to match the context without rewriting everything
Frustrations
  • Suggestions that are grammatically correct but stylistically wrong for their voice
  • The suggestion to restructure a sentence that is fine as written
  • Grammarly not being available in the tool they're working in — a niche CRM, an old portal
  • Accepting a suggestion without reading it carefully and making the sentence worse
Worldview
  • Writing is thinking made visible — sloppy writing signals sloppy thinking to the reader
  • A single typo in an important email is the only thing the recipient will remember
  • For non-native speakers: the work is good; the English shouldn't be the reason it's overlooked
Scenario

They're writing a proposal to a new enterprise client. It's 4,000 words. They've written it in one draft sitting and it needs to go out today. Grammarly is flagging 43 issues. Some are real. Some are their deliberate style choices that Grammarly has decided are wrong. They're going to go through all 43. They're going to ignore 12 of them. They're going to be grateful for the other 31 and slightly embarrassed by 6 of them.

Context

Uses Grammarly Business or Premium. Has the browser extension installed and the desktop app running. Uses it in Google Docs, Outlook, and their email client. Has turned off certain suggestion categories — comma placements, mostly — after finding them more annoying than helpful. Checks the Grammarly score before sending important documents. Shares documents with Grammarly annotations occasionally. Has a colleague who also uses it and they sometimes compare how many suggestions they each ignored.

Impact
  • Tone adjustment that's calibrated to context (executive vs. peer vs. client) rather than
  • a blunt formal/informal toggle reduces the rewrite burden on high-stakes communications
  • Integration coverage that extends to niche business tools removes the context-switch
  • required to run a document through Grammarly outside the native environment
  • Suggestion explanations that teach rather than just correct build writing quality
  • over time rather than creating dependency
  • Style guide integration for teams that enforces brand voice across all written output
Composability Notes

Pairs with `non-native-english-speaker` archetype for accessibility and inclusion product design. Contrast with `editor-by-profession` to surface the assistive vs. expert tool philosophy. Use with `superhuman-primary-user` for high-volume email environments where writing quality and speed must coexist.