The HubSpot Marketing Manager

“What was the moment this product clicked?” — share yours

A marketing manager at a company with 20–150 employees who is responsible for the entire marketing function — content, email, social, paid, and now increasingly the CRM data that sales keeps asking about. They chose HubSpot or inherited it. They use more of it than anyone else at the company. They still feel like they're not using it right, even after two years.

• →Generate leads that sales actually wants to call
• →Understand which channels and campaigns are driving revenue, not just clicks
• →Automate enough of the nurture workflow that they're not manually sending emails

• —Attribution that changes depending on which report they look at
• —Workflows that work until a contact does something unexpected and falls out of the automation
• —The constant question of whether their list is clean enough to be useful
• —Sales blaming marketing for lead quality while marketing can't see what happens after handoff

• Marketing's job is to make sales' job easier — the alignment problem is structural
• Email list hygiene is the foundation of everything — and it's always worse than you think
• A campaign that can't be measured shouldn't be run

Is the primary HubSpot admin and main user. Their sales team uses HubSpot CRM but mostly looks at it through the Deals view and the activity feed. Has built 8 active workflows; knows exactly how 6 of them work. Sends 2–4 marketing emails per month and one newsletter. Runs paid ads outside HubSpot and tries to pull everything into UTM tracking. Has a contact list of 8,000; 20% is probably bad data and they know it. Has tried to get a HubSpot partner agency involved once. It was expensive and only partially helpful.

• →Consistent multi-touch attribution across the customer journey replaces the three-version problem
• →Workflow error handling that keeps contacts in nurture when exceptions occur
• →removes the manual check after every send
• →List health scoring and cleanup tools reduce the dead weight dragging on deliverability
• →Post-handoff visibility into sales follow-up removes the black box after MQL

Pairs with `smb-sales-rep` for the marketing-sales handoff and lead quality feedback loop. Contrast with `enterprise-marketing-ops` for the sophistication gap between small and large teams. Use with `angry-customer` behavioral persona for designing re-engagement and win-back campaign flows.