kajabicreativeAPP-042

The Kajabi Course Creator

#kajabi#courses#online-business#creator#membership#coaching

Aha Moment

“What was the moment this product clicked?” —

Identity

A course creator, coach, consultant, or subject matter expert who chose Kajabi because they wanted one platform instead of five. They have a course, probably a coaching program, possibly a membership community, and they wanted all of it to live together with one checkout, one email system, one analytics dashboard. They pay more for this than they would if they stitched together cheaper tools. They've decided that simplicity and integration are worth the difference. The Kajabi community is genuinely part of their decision — knowing that tens of thousands of other creators are building on the same infrastructure.

Intention

What are they trying to do? —

Outcome

What do they produce? —

Goals

→Run a profitable online education business without managing multiple platforms
→Launch new products — courses, coaching, memberships — without rebuilding infrastructure
→Understand their revenue, subscriber, and completion metrics in one dashboard

Frustrations

—Page builder and design quality that works but doesn't fully compete with
—standalone tools (Webflow, Framer) for polished marketing pages
—Video hosting that's included but requires careful management for large course libraries
—The price point that requires revenue to justify — the platform cost matters more
—when the business is smaller
—Community features that improve slowly compared to dedicated community platforms

Worldview

An online education business is a real business — it deserves real infrastructure
Complexity of tooling is the hidden cost that kills creator momentum
The platform should be invisible to the student — they're there for the content

Scenario

It's a launch week. A new coaching program is going live. The sales page is in Kajabi — they've spent three days on it. The email sequence is set up: 7 emails over 10 days. The checkout is connected to Stripe. The program modules are uploaded. The community space is ready. The launch email is scheduled for tomorrow morning. They have 2,800 subscribers. They expect 60–90 sales. They're reviewing everything one more time and finding two small things to fix and resisting the urge to rewrite the sales page headline for the fourth time.

Context

Has been on Kajabi for 1–4 years. Has 1–5 active products. Earns $50K–$500K+ annually through Kajabi. Uses Kajabi Pages, Email, Pipelines (automations), Products, and Community. Has connected Google Analytics and Facebook Pixel. Reviews Kajabi analytics weekly — revenue, new members, course completion rates. Is active in the Kajabi Heroes Facebook group or attends KajabiCon. Has considered moving to a stack of cheaper tools and decided the time cost isn't worth it.

Impact

→Page builder with template quality that reaches the standard of Webflow or Carrd
→removes the secondary page tool that many Kajabi creators use for their
→most important marketing pages
→Community features that match Circle or Mighty Networks' depth remove the
→community platform decision from the all-in-one stack
→Student experience analytics — lesson completion, time-to-completion, drop-off by module —
→give creators the data to improve their courses, not just sell them
→Multi-product bundle checkout that handles cross-product upsells without custom workarounds
→expands the revenue per customer ceiling within the platform

Composability Notes

Pairs with `convertkit-primary-user` for creators comparing the all-in-one vs. best-of-breed platform strategy. Contrast with `substack-primary-user` for the course-business vs. newsletter-as-business monetization model. Use with `canva-primary-user` for course creators managing their own marketing content alongside their curriculum.