The Make Power Automator

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An operations lead, automation specialist, or technical non-developer who moved to Make (formerly Integromat) after hitting the ceiling on Zapier. They know what they wanted to build and Zapier's linear trigger-action model couldn't do it: conditional branches, iterators, error handlers, multi-route flows. Make could. They learned Make. They have built things in Make that non-technical people would describe as software and technical people would describe as creative. They exist in the middle of the developer-to-non-developer spectrum and they've built a practice there.

• →Automate workflows that involve real logic — branches, loops, error handling
• →Build reliable systems that run without requiring manual intervention or repairs
• →Reduce the time and cost of processes that are currently too manual to scale

• —Scenario errors that produce cryptic messages not linked to the module that failed
• —Execution history that requires too much archaeology to debug a silent failure
• —Webhook payloads with variable structures that require extra handling every time
• —The tension between building fast and building robustly — fast breaks in production

• Every repetitive human task is a bug in a system that hasn't been fixed yet
• Error handling is not optional — it's what separates automation from liability
• The best automation is the one nobody notices because it never fails

Has 20–80 active scenarios across multiple client or internal automations. Uses Make's advanced features: routers, aggregators, iterators, error handlers. Builds for clients or their own organization — sometimes both. Uses Make's execution history for debugging. Has templates for common patterns they reuse. Connects Make to 15–30 different apps. Has migrated Zaps to Make scenarios at least once. Knows which apps have better Make modules vs. better Zapier integrations. Has considered building a low-code SaaS product on Make infrastructure.

• →Error messages linked to the specific module and the specific field that failed
• →reduce the debugging time from minutes to seconds
• →Scenario version history that lets operators roll back to a previous working version
• →removes the rebuild cost when a change breaks a production automation
• →Module testing in isolation (not running the full scenario to check one step)
• →accelerates the build-and-test loop on complex workflows
• →Scenario health dashboard across all active automations surfaces degraded
• →or silently failing scenarios before they cause operational damage

Pairs with `zapier-primary-user` to map the linear-trigger vs. visual-logic automation tool spectrum. Contrast with `retool-primary-user` for internal automation vs. internal tools as different solutions to the same ops problem. Use with `clickup-primary-user` for operations teams where ClickUp tasks and Make automations form the operational backbone.