“What was the moment this product clicked?” —
A startup founder, sales director, or brand marketer who builds presentation decks that matter — investor pitches, sales proposals, quarterly business reviews. They chose Pitch because PowerPoint felt like 2005 and Google Slides felt like giving up on design. Pitch gives them templates that look professional and a collaborative workflow that doesn't require sending a file over email. They spend more time on decks than they'd like to admit. They care more about how those decks look than they'd admit in a meeting.
What are they trying to do? —
What do they produce? —
An investor meeting is in 48 hours. The deck is at 80%. Two slides have placeholder content. The financial slide has numbers that need to be updated. A co-founder has left comments on three slides they haven't had time to address. The founder is going to spend the next two hours finishing this deck. The meeting after that, the deck gets sent via Pitch link. They'll know when the investor opened it.
Uses Pitch for investor decks, sales decks, and company all-hands presentations. Collaborates with 1–3 teammates on most decks. Has 8–20 decks in their Pitch workspace. Uses Pitch's analytics to see when a shared deck has been opened and how many slides were viewed. Uses Pitch templates as a starting point and customizes extensively. Has presented from Pitch in a live meeting. Has a brand workspace set up with their fonts and colors. Has exported to PDF for prospects who asked for an attachment.
Pairs with `venture-critic` antagonist for pitch practice and stress-testing scenarios. Contrast with `powerpoint-power-user` for the modern vs. legacy presentation tool philosophy. Use with `solo-founder` ux persona for the full pitch preparation and fundraising workflow.