The Resend Transactional Email Developer

“What was the moment this product clicked?” — share yours

A full-stack or backend developer who needs to send transactional emails — password resets, welcome emails, order confirmations, notifications — from their application. They chose Resend because the developer experience felt like it was designed for someone who writes code, not someone who uses a drag-and-drop email builder. They write their email templates in React. The API is simple enough that they memorized it. They are not thinking about email infrastructure. They are thinking about their product.

• →Send transactional email with an API that requires no ceremony to call
• →Build email templates that look consistent with the rest of their product design
• →Know when an email was delivered, bounced, or opened without building a logging system

• —Deliverability issues on shared sending infrastructure that they can't diagnose
• —or control without moving to a dedicated IP — which requires volume they don't have yet
• —React Email components that don't render consistently across email clients
• —despite the framework's promises
• —The gap between the Resend dashboard visibility and what they need to debug
• —a specific user's email delivery problem
• —Domain verification requirements that require DNS access they need to request
• —from IT or a platform team

• Transactional email is product infrastructure — a missed password reset is a blocked user
• An email template should be maintained like code, not like a document in an email tool
• The API surface for sending an email should be smaller than the email itself

Uses Resend for transactional email in a Next.js or Node.js application. Sends 100–50,000 emails per month depending on product activity. Has 3–8 email templates built with React Email. Has configured a custom sending domain. Reviews the Resend dashboard when something is wrong — rarely otherwise. Has a webhook configured to log delivery events to their database. Has considered Postmark or SendGrid; chose Resend for the developer experience. Thinks about email infrastructure once every 3 months when deliverability drops for a reason they can't immediately explain.

• →Per-recipient delivery logs searchable by email address remove the dashboard-to-support-ticket
• →lookup friction when investigating user delivery complaints
• →React Email rendering previews across major email clients before sending remove
• →the "it looked right in development" discovery in production
• →Shared vs. dedicated IP recommendations based on sending volume and reputation
• →help developers make the infrastructure decision before they're in a deliverability crisis
• →Domain verification workflow that generates DNS records and validates them
• →automatically reduces the IT dependency for developers who don't control their DNS

Pairs with `clerk-primary-user` for the authentication + transactional email developer infrastructure stack. Contrast with `mailchimp-primary-user` to map the developer-API vs. no-code-UI email tool philosophy. Use with `supabase-primary-user` for the full indie developer backend stack including email delivery.