“What was the moment this product clicked?” —
A startup founder, indie maker, or operations person who creates forms for surveys, lead capture, applications, and feedback — and who bounced off Typeform's pricing, Google Forms' aesthetic, and Airtable Forms' rigidity. They found Tally and built their first form in 4 minutes. They converted immediately. They use Tally for things that other tools make too complicated or too expensive for what's essentially a box to collect information.
What are they trying to do? —
What do they produce? —
They're building an application form for an early access waitlist. They need: name, email, company, use case (multiple choice), and a short text field. Conditional: if they select "Enterprise," show a field for team size. They're building it in Tally. The whole form takes 9 minutes to build. They embed it in a Notion page. They share the page. 200 applications come in over the next three days. They pay nothing. This is the scenario that made them tell six people about Tally.
Uses Tally Free or Pro. Builds 2–10 forms per month for various purposes. Embeds forms in Notion, websites, and emails. Connects responses to Notion databases or Google Sheets via Tally's native integrations. Uses conditional logic on most forms. Reviews responses in Tally's dashboard or in the connected spreadsheet. Has replaced Google Forms entirely. Has reduced Typeform usage to high-stakes research where the Typeform completion experience is worth the cost.
Pairs with `typeform-primary-user` to map the lightweight-no-code vs. completion-rate-optimized form tool philosophy. Contrast with `airtable-primary-user` for the form-first vs. database-first data collection approach. Use with `notion-primary-user` for builders who embed Tally forms directly into Notion pages.