“What was the moment this product clicked?” —
A knowledge worker — often a project manager, consultant, writer, or developer — who has read productivity books and tried multiple task managers before settling on Todoist. They've built a system. It works when they use it. The failure mode is not the tool — it's consistency. They believe in GTD or a GTD-adjacent framework. They have projects, labels, and filters set up in a way that feels logical to them and would confuse anyone else. They've rebuilt the system twice.
What are they trying to do? —
What do they produce? —
It's Sunday evening. Weekly review time. The Todoist inbox has 23 items that were captured throughout the week — some are tasks, some are notes, two are things they already did and forgot to check off. They're going through them: assigning projects, setting due dates, flagging what's actually important for Monday. This takes 20 minutes. They've done it consistently for 4 of the last 6 weeks. The 2 they missed were bad weeks. They know this is not a coincidence.
Uses Todoist Premium or Business. Has 15–30 active projects across work and personal. Uses labels for energy/context (Focus, Quick, Waiting, Someday). Has a set of saved filters — Today, This Week, Waiting — that they use as their daily views. Uses natural language input via keyboard shortcut: "call dentist next thursday at 2pm." Captures to Todoist from their phone and their browser. Syncs across 3+ devices. Has the Todoist widget on their phone home screen. Reviews it before every planning session. Has recommended Todoist to 8 people; 2 of them stuck with it.
Pairs with `notion-primary-user` for the task management vs. knowledge management boundary debate. Contrast with `asana-primary-user` to map the personal trusted system vs. team accountability tool distinction. Use with `calendly-primary-user` for the time-management and commitment-tracking stack.