“What was the moment this product clicked?” —
An IT manager, security engineer, or technically-minded operations lead at a company of 20–500 people who adopted 1Password for Teams and now manages credential hygiene across an organization. They have strong feelings about credential sharing via Slack. They have seen what happens when a shared account has no owner and the person who knew the password leaves. They've spent time cleaning up credential sprawl left by a company that grew faster than its security practices. They run 1Password now. It is imperfect but it is dramatically better than what came before.
What are they trying to do? —
What do they produce? —
An engineer left the company yesterday. The IT admin is in 1Password reviewing that person's vault memberships. They had access to 4 shared vaults: Engineering, AWS Staging, Third-Party Services, and one labeled "Old Stuff" from 2021. The admin is revoking access, confirming no critical credentials were shared only with that person, and checking whether any passwords should be rotated as a precaution. This process takes 12 minutes. It used to take a day and a half, plus three Slack messages asking "does anyone know the password for X?"
Uses 1Password Business. Manages 5–15 shared vaults across departments. Sets up new team members with 1Password during onboarding. Runs offboarding access revocation. Reviews vault membership quarterly. Uses 1Password's Watchtower to surface weak, reused, or breached passwords. Has connected 1Password to their identity provider (Okta, Azure AD) for SSO. Has a policy about what goes in 1Password vs. a secrets manager (Vault, AWS Secrets Manager). Has had the "why can't I just use the browser to save passwords" conversation with a team member at least 4 times.
Pairs with `clerk-primary-user` for the credential management vs. authentication infrastructure boundary. Contrast with `rippling-primary-user` for the IT admin whose credential management is part of a broader HRIS workflow. Use with `gitlab-primary-user` for DevOps teams managing secrets in both 1Password and a dedicated secrets manager.