“What was the moment this product clicked?” —
A developer advocate, technical writer, or senior engineer at a developer-facing company who owns the documentation. They chose or inherited GitBook because it lowers the friction for engineers to contribute alongside the technical writers. They care about documentation quality in a way most of their colleagues don't — because they're the one who gets the support tickets when the docs are wrong. They know the gap between documentation that exists and documentation that works. They're trying to close it.
What are they trying to do? —
What do they produce? —
A new API endpoint shipped last week. The developer advocate is writing the docs. They open GitBook. They create a new page in the API Reference section. They're writing the endpoint description, parameters, request example, and response example. The code block syntax highlighting is working. The live preview looks clean. They've linked to the authentication page from the error codes section. They publish. They send the link to three developers in the beta program and ask if the page answers their questions. Two say yes. One says "I couldn't find the rate limit information." They add a section. This is a good process.
Manages documentation for a developer product — API, SDK, or platform. Has a GitBook space with 50–300 pages. Works with 2–6 contributors who are mostly engineers. Publishes to a custom domain. Has GitBook connected to GitHub for sync on some sections. Uses GitBook's OpenAPI integration for API reference pages. Reviews documentation analytics (most visited pages, search terms with no results). Has a documentation style guide that is followed by 70% of contributors. Has received a support ticket that was answered by an existing doc page. More than once.
Pairs with `mintlify-primary-user` for the documentation platform comparison between GitBook's editor-first and Mintlify's code-first approach. Contrast with `notion-primary-user` for teams choosing between a general knowledge tool and a dedicated documentation platform. Use with `stripe-primary-user` for developer-facing products where documentation quality is a product differentiator.