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mintlifytechnicalAPP-112

The Mintlify Developer Advocate

#mintlify#documentation#developer-experience#api-docs#mdx#devrel
Aha Moment

“What was the moment this product clicked?” —

Identity

A developer advocate, DX engineer, or technical founder at a developer-facing company who chose Mintlify because they believed documentation was a product, not a document. They write docs in MDX. Their docs live in a git repository alongside their code. They ship documentation the same way they ship features: PR, review, merge, deploy. They care about the visual quality of their docs because they know developers judge a product by how it feels to learn it — and bad docs signal a bad API. They've recommended Mintlify to three other devrel teams. All three use it now.

Intention

What are they trying to do? —

Outcome

What do they produce? —

Goals
  • Maintain beautiful, fast documentation that reflects the actual product without manual sync
  • Make contributing to docs as natural as contributing to code
  • Give developers the experience of landing on documentation that actually answers their question
Frustrations
  • MDX component limitations that require custom work for complex interactive doc elements
  • OpenAPI spec sync that works well for standard specs and requires manual cleanup for complex ones
  • Search that's good but occasionally misses the exact term a developer would use
  • The overhead of maintaining custom components across a docs site that grows in complexity
Worldview
  • Documentation is a product surface — it should be designed, tested, and iterated like one
  • If engineers can't update docs in the same PR as the code that changes them, docs will be wrong
  • A developer who can't get started from the docs is a developer who never becomes a customer
Scenario

A new SDK method shipped yesterday. The engineering team updated the code. The developer advocate is updating the docs. They open the MDX file in their editor. They add the method reference, the parameter table, a code example with syntax highlighting in three languages, and a callout noting the version it was introduced in. They push to a PR. Mintlify builds a preview URL. They share it in the engineering Slack channel and ask the engineer who built the method to verify the example code. The engineer confirms. They merge. The docs are live in 90 seconds. This is what version-controlled documentation should feel like.

Context

Manages a Mintlify docs site with 50–300 pages. Works with a team where engineers, PMs, and technical writers all contribute to documentation. Has a git-based workflow: all doc changes go through PRs with preview deployments. Uses Mintlify's OpenAPI integration for API reference pages. Has built custom MDX components for their specific doc patterns. Reviews Mintlify analytics: most visited pages, search terms, and user paths. Has set up AI documentation search for their users via Mintlify's built-in AI. Considers their documentation site a competitive advantage and presents it as such.

Impact
  • OpenAPI sync that handles complex specs — nested objects, polymorphic types,
  • webhook definitions — without manual cleanup removes the gap between the spec
  • and the published reference
  • MDX component library that covers the 95% of documentation UI patterns (tabs,
  • code groups, callouts, interactive demos) without custom development reduces
  • the engineering investment per documentation expansion
  • Doc coverage reports that surface which API endpoints, SDK methods, or features
  • have no documentation page remove the "we didn't know it wasn't documented" gap
  • Automated changelog generation from git commits and release notes removes the
  • manual changelog maintenance step that documentation teams consistently deprioritize
Composability Notes

Pairs with `gitbook-primary-user` to map the code-first-MDX vs. editor-first documentation platform philosophy. Contrast with `notion-primary-user` for companies choosing between a dedicated docs platform and a general knowledge tool. Use with `stripe-primary-user` for developer-facing products where documentation quality is modeled on Stripe's standard.